Soboba Casino Resort books La Mafia for Sept. 11 show

Soboba Casino Resort will host Tejano band La Mafia at its Event Center on Friday, Sept. 11 at 9 p.m. The 21-and-over concert adds another national act to the San Jacinto resort’s entertainment lineup.

Why it matters: - La Mafia remains one of the best-known names in Tejano and Latin music, giving Soboba Casino Resort a high-profile draw for concertgoers in the Inland Empire. - The show adds to the resort’s year-round live entertainment calendar near San Jacinto and Hemet, California. - Tickets are available through Soboba Casino Resort entertainment or by calling (866) 476-2622.

What happened: - Soboba Casino Resort said it will welcome La Mafia to the Soboba Casino Resort Event Center on Friday, Sept. 11 at 9 p.m. - The concert is for guests 21 and over. - Soboba Casino Resort is in San Jacinto, California, near Hemet.

The details: - La Mafia was founded in Houston in 1980. - Vocalist Oscar De La Rosa and producer/accordionist Armando Lichtenberger Jr. lead the group. - The band built its sound by blending traditional regional Mexican music, cumbia and contemporary influences. - La Mafia has toured extensively across Mexico, Latin America and the United States. - The group has won five Grammy Awards and multiple Latin Grammy Awards. - Grammy wins include the albums Un Millón de Rosas and En Tus Manos. - Latin Grammy recognition includes Para El Pueblo, Nuevamente and Live in Mexico. - La Mafia also has won Billboard, Premio Lo Nuestro and Tejano Music Awards, including a Tejano Music Awards Lifetime Achievement honor. - The band’s hit songs include “Me Estoy Enamorando,” “Vida,” “Un Millón de Rosas” and “Nuestra Canción.” - The group was named to Billboard’s Top Ten Latin artists of the 1990s. - Soboba Casino Resort opened in 2019. - The property spans 474,000 square feet across more than 200 acres. - The resort includes more than 2,000 slot machines, table games and a six-story hotel with 200 rooms and suites. - Other amenities include dining and bar options, live music, nightlife, the PGA-rated Soboba Springs Golf Course, 21 pickleball courts and a roster of concerts, comedy shows and sporting events. - The resort is owned and operated by the Soboba Band of Luiseño Indians.

Between the lines: - The booking continues a strategy common to casino resorts: pair gaming and hospitality with recognizable touring acts to draw regional traffic. - La Mafia’s legacy gives the concert appeal across multiple generations of Tejano fans, not just longtime followers. - The resort is using entertainment to reinforce its position as a local destination, not just a casino floor.

What's next: - Ticket sales will continue ahead of the Sept. 11 performance. - Soboba Casino Resort is promoting the event through its website and social channels. - More concerts and entertainment events are likely to follow as part of the resort’s ongoing schedule.

The bottom line: - Soboba Casino Resort is bringing a decorated Tejano act to San Jacinto for a Friday night show that blends nostalgia, regional appeal and casino-resort traffic.