nX Productions launches film and TV division with Prymrr documentary

nX Brand & Talent Management has launched nX Productions, a new film and television production division led by CEO Lisa LoBasso and Director of Media & Productions Ana Vergara. The company’s first announced project is Prymrr: Sick of It Tour Documentary, as nX builds a slate of scripted, unscripted, documentary and entertainment projects for theaters, streaming, TV and digital.

Why it matters: - nX Productions gives nX Brand & Talent Management a direct path into original film and television production. - The move expands the company from talent representation and branding into owned content, which can create long-term value if projects reach screen. - The first project centers on recording artist Prymrr, signaling a focus on entertainment-driven stories with built-in audience appeal.

What happened: - nX Productions announced the launch of its film and television production division on October 4, 2026, in Los Angeles. - Lisa LoBasso is leading nX Productions as CEO. - Ana Vergara is serving as Director of Media & Productions. - The company announced Prymrr: Sick of It Tour Documentary as its first production. - The documentary follows Prymrr behind the scenes during her tour experience.

The details: - nX Productions is a newly established division of nX Brand & Talent Management. - The production slate includes film, television, documentary and unscripted projects currently in development. - The company is developing projects for theatrical, streaming, television and digital audiences. - The slate is centered on entertainment, ambition, talent, relationships, real-life experiences and the unseen side of fame. - nX Productions is exploring partnerships with studios, networks, streaming platforms, distributors, production companies and investors as projects advance. - LoBasso is overseeing the Prymrr documentary as director and executive producer. - Vergara is producing the project. - The company said the documentary is designed to show the person behind the artist and capture the full tour experience, including pressure, setbacks, relationships, victories and personal growth.

Between the lines: - The launch suggests nX wants to move from service-based talent work into intellectual property creation. - That shift can help the company control more of the creative and commercial upside if it can package projects for outside buyers. - The choice of a music-focused documentary as the first title suggests a strategy built around accessible, marketable stories with cross-platform potential.

What's next: - nX Productions is moving multiple film and television projects through development. - The company will likely seek outside partners as those projects get closer to production. - Prymrr: Sick of It Tour Documentary is the opening title in a larger slate, not the only project in motion. - nX says its long-term goal is to grow into a multifaceted entertainment company that creates, produces and packages original intellectual property for the global market.