Co-Communications launches Co-Talks podcasting division

Co-Communications has launched Co-Talks, a new podcasting division aimed at helping brands and business leaders grow visibility through guest bookings and full podcast development. The move comes as podcast listenership hits a record high, underscoring the channel’s growing reach for business storytelling.

Why it matters: - Podcasting is now a major audience channel for brands and executives. - Edison Research’s The Infinite Dial 2026 found that 58% of Americans age 12 and older, or about 167 million people, listened to a podcast in the past month. - Co-Communications is positioning podcasting as both a visibility tool and a business development channel.

What happened: - Co-Communications launched Co-Talks, a new podcasting division built to help brands and business leaders expand their reach. - The White Plains, N.Y.-based marketing, public relations and design agency is using nearly 30 years of storytelling experience to support the new service. - The division offers two tracks: securing strategic podcast guest appearances for business leaders and building, producing and promoting original podcasts for organizations. - Co-Communications also launched its own podcast, Co-Talks: The Voice of Business™.

The details: - Co-Talks covers strategy, branding, content development, production and promotion. - The guest-appearance service focuses on identifying and securing relevant interview opportunities for executives and experts. - The podcast-development service helps organizations create and launch their own shows from concept through promotion. - Stacey Ross Cohen, CEO of Co-Communications, said the goal is not broad podcast exposure, but targeted placement with the right audience. - Jess Lyon, EVP & COO, said clarity and a clear value proposition are key advantages in a crowded marketplace. - Co-Talks: The Voice of Business™ is hosted by Ross Cohen and Lyon. - The show features conversations with business leaders and innovators on leadership, messaging, visibility, decision-making and business growth. - The first episode features Lauren Henss, chief marketing and strategy officer at FirstTeam®, and Matthew Leone, chief marketing officer at Brown Harris Stevens. - Episodes are available on Amazon Music, Apple Podcasts, Spotify and YouTube. - More information about the service is available at Co-Talks.com.

Between the lines: - Co-Communications is extending its agency model beyond traditional PR and marketing into owned media. - The launch suggests the firm sees podcasting as a way to package thought leadership, not just promote it. - The emphasis on selective guest placements signals a strategy built around audience fit rather than volume.

What's next: - Co-Communications will likely use Co-Talks: The Voice of Business™ to showcase the division’s approach and attract new clients. - The agency may also use the new podcast to demonstrate how executive conversations can support visibility and credibility. - Additional episodes are expected to follow the debut with FirstTeam® and Brown Harris Stevens leaders.

The bottom line: - Co-Communications is betting that podcasting’s growth gives brands a bigger stage and that its new division can help them use it more strategically.